After decades of expanding an online presence that started to resemble more and more the widow Winchester house, Scholastic took the plunge to invest in a new digital platform that would allow for real-time diagnostics and a fully responsive user interface. Each business group used this opportunity to reexamine their branding, UX, and UI. The Book Clubs division was the first to establish themselves on the new platform.
This iteration of their branding had at its heart the desire to tie itself closer to the mothership, since in the mind of the consumer all Scholastic business entities were not separate but the same.
Role: Team Art Direction, Design, UI, Composite Illustrations