Scholastic Book Clubs Brand Identity - case study and style guide for 2013
Create an integrated customer experience that amplifies the unique “Classroom Connection” Scholastic Book Clubs creates with teachers, students, and parents.
Detail the creative strategy to define Scholastic Book Clubs as a relevant, modern brand to integrate the customer experience across cross-channels, and to define the specific age/grade club-specific brands.
Create a consistent copy voice across all customer touch points.
Create a consistent and recognizable photographic style.
Role: Strategy, Art Direction, Design