ART DIRECTION–WORK TO INFORM AND DELIGHT
KAKOOMA is a ground-breaking new math puzzle game that turns math learning into incredibly add-ictive math-fun, created by Greg Tang, one of the country’s leading experts in elementary and middle school mathematics, and best-selling author of children’s books, including The Grapes of Math and Math Appeal. KAKOOMA’s unique “puzzle-in-a-puzzle” format requires kids to perform dozens of calculations in order to finish a single round of play.
The game was fun, but what it needed was a Brand Identity and a way not only into kids' minds but also their hearts to gain brand loyalty, longevity and opportunity to expand.
Staying true to the math Michaela created a logo and brand identity based on the structures of the game and packaged it in a fun upbeat visual interpretation of it. But the world of Kakooma still needed life, so she created the MATH-TASTICS, with their fearless math leader Mr. KAKOOMA and his trusted sidekick PLUSMINUS. The Math-tastics represent other mathematical learning principles that have the potential to become fully realized additions to KAKOOMA.
Role: Character Development, Art Direction, Brand ID, Conceptual Illustration