ART DIRECTION–WORK TO INFORM AND DELIGHT
Description TK.
Thank you kindly, dear visitor, for your patience.
Little Kids needed a design for the exterior walls of their booth at Toy Fair. The design had to represent their position as global bubble toy leader and licensing giant, and also introduce the wider breadth of their outdoor and activity offerings.
The design also needed to have legs in other marketing channels, I.E. booth-driver ads in print and digital trade publications.
Given the limited funds and time, we handled the bulk of the work using stock photography and some serious compositing.
Role: Art Direction, Design Strategy, Design, Photo Compositing.