ART DIRECTION–WORK TO INFORM AND DELIGHT
Now here's a dream come true for a comic book fan and designer, to create a superheroes collectors club for Marvel Entertainment. This subscription-based club was made up of ten monthly kits. Each set focused on a different superhero character or team. Kids received in their packs:
One chapter book; one magazine packed with games, fun facts, and comic creator interviews; a booster pack for the trading card game, a character sticker sheet; another piece of the giant wall poster; plus the access code for new exclusive web content.
Giant Wall Poster Illustration and Chapter Book Cover Illustration: Yancey Labat
Editor: Laura Uyeda
Writer: Scott Sciencin
Role: Art Direction, Design, Conceptual Illustration, Game Development, Dialog Writing