ART DIRECTION–WORK TO INFORM AND DELIGHT
Dear visitor, this site is under construction. Not all content is currently readily available. I appreciate your patience.
The StoryCrate®™ is the home of Rick Rekedal, a master storyteller who cut his teeth with major global blockbuster entertainment brands.
I will soon add more about the process of developing this writer/creator-centric identity that speaks to a younger audience.
Role: Art Direction, Brand Strategy, Branding, Character Development, Website build on Squarespace
Recent Update:
Rick and The Storycrate have since the creation of the original Storycrate site undergone an evolution away from the kid-centric strategy and brand identity we created together. We’re still proud of our creation of the little story guy waiting to pop out of his box of magic and ingenuity. The Storycrate is growing up and will continue to evolve and change.