If it's really hard to explain and in danger of being boring—make an infographic. This new trend has really taken the internet by storm, me included. What a wonderful way to package a list of numbers and dry facts into a story readers actually want to engage with.
I decided infographics would be the ideal vehicle to translate the amazing data of Scholastic's new SPOTLIT collection for sharing with the public, bloggers, press etc.
Role: Art Direction, Design, Illustration